The Czell story

Lake Noua was arranged at the end of the nineteenth century at the initiative of the Czell brothers as a natural ice reserve for cooling beer. During winter, the frozen surface was cut by hand into large blocks and stored in cellars insulated with sawdust and straw, the standard industrial refrigeration method before mechanical cooling.

These blocks of ice ensured controlled fermentation and beer preservation throughout the year.

The Czell family's first beer cellars were dug into the grottos on Andrei Barseanu Street, where constant temperatures and natural ice allowed the beer to mature in optimal conditions.

At the end of the nineteenth century and the beginning of the twentieth, a long line of poplars was planted along Calea Bucuresti, attributed to the initiative of the Czell brothers.

Their role was practical: to create permanent shade for transporting beer in barrels towards Brasov's old centre. Protecting the load from direct sunlight helped preserve low temperatures, essential for beer quality before modern refrigeration.

For almost a century, the poplars shaped one of the city's main arteries and became part of Brasov's urban landscape.

After 1989, the alignment was gradually lost due to storms and deforestation, disappearing from much of the contemporary landscape.

The Czell Palace was built at the beginning of the twentieth century as the urban residence and representative headquarters of the Czell family, reflecting the status of one of Brasov's most important brewing dynasties.

Designed in an eclectic style with secessionist influences specific to the Austro-Hungarian period, the building stands out through its decorative facade, generous volumes and dual role as both residence and business headquarters.

Located on Muresenilor Street, the palace remains an architectural landmark in the historic centre, a witness to the era when the beer industry played a decisive role in Brasov's urban growth.